SEO hats and the dangers of dishonest optimization

28.08.2012 by Kristjan Raude

Google algorithm updates like Panda and Penguin cause trouble for many companies using dishonest SEO methods. Google has announced that they will continue fighting for ethical SEO with numerous future updates. 86 algorithm updates were applied in June and July only (Search Engine Land). To get an idea whether Google updates may threaten your homepage we give an overview of different SEO methods.

White hat SEO

White hat SEO is so called ethical optimization that follows the Google Webmaster Guidelines. The guideline sets the rules of optimization saying what should and can be done. When practicing white hat methods you don’t need to worry about Google next attacks.

White hat methods:

Grey hat SEO

Grey hat stands between ethical and unethical optimization. The tactics used in grey hat are not accepted by Google nor are they considered as spam. However grey hat requires some cautions as Google gets more ruthless with suspicious methods.

Grey hat methods:

Black hat SEO

Black hat is using dishonest methods for better positioning in search engines. It’s prohibited method that may cost your good reputation and a ban from Google if discovered.

Black hat methods:

Why black hat SEO is bad?

You can think of many other dishonest ways to trick SEO that are not so cleaver as you originally think. Google is actively fighting against dishonest optimization by frequently changing its algorithms. After its last update massive linking, content copying etc. are rather dangerous, because if Google notices you have cheated it will not give your homepage a ranking. If you are not worried about Googles algorithm changes then you should be worried about your competitors who may tell on you to Google.

Black hat can be compared to gambling and doing drugs because it is extremely addictive. If your homepage is missing a normal organic SEO, then it’s not possible to get on Google search results without cheating. If you decide to quit using dishonest methods, then you page is gone from Google search for a really long time, until natural SEO starts giving results. And it is really hard to clean up the mess that Black hat has made on you page.

In conclusion it is not worth wasting your money and energy buying links, if a high quality link strategy is worth the same amount of money. Black hat may seem like a good way to trick the search engine, but in reality this method will quickly start developing loss.

SEO is important for every company that is on the web. There are many companies that offer SEO services, including many companies that promise your webpage reaches nr 1 quickly and cost efficiently using dishonest SEO methods. On our next SEO themed blog we will discuss about how to recognize dishonest companies that use dishonest service providers.

Used sources: Google Webmaster Guidlines

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