AdWords vs SEO – what really works?

10.07.2012 by Kristjan Raude

Google AdWords and SEO are essential factors for website visibility. Positioning on the first page of Google brings new visitors and clients. As much as 90% of users never watch beyond the first page of Google. This is why it is so important to be visible online.

Google AdWords and SEO help your webpage to be on the first page of Google. AdWords is a paid advertising in Google search engine that will display your ads according to keywords bought.  SEO represents organic search results that are displayed according to optimised content. AdWords and SEO are very different from one another with their own advantages and disadvantages.

The advantages of AdWords

The disadvantages of AdWords

The advantages of SEO

The disadvantages of SEO


Both AdWords and SEO have their own advantages and disadvantages. In reality they are often used together. AdWords is essential in the start-up period and for short-time campaigns. SEO is necessary for longer perspective creating value, good content and user friendly page.

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