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Internet Marketing tips
A website is your most important competitive advantage
A website is the fundamental of your business success. The size of a company no longer matters online, all sizes are equal. A small business can successfully outrace bigger competitors by owning a great website.
Internet penetration in Estonia is 76% (between 16-74 aged) and 21% amongst them have bought something online. To be presented where your customers are your business need a professional website.
Statistics speaks for itself. To be successful in business you need a professional website. People evaluate your trustworthiness based on your website.
What are the important features of a website?
A good website is functional, user friendly, has a good design and is easily found. A good website is your sales funnel in the internet. If your website doesn’t meet clients’ expectations there is an 80% chance that you will lose a potential customer.
It’s important to fulfil all requirements mentioned. What’s the advantage of a website with a great design if it cannot be found on search engines i.e. your website doesn’t get any visits? The opposite version is as bad, because an ugly website doesn’t convert.
There are numerous elements that must be followed while making a website. Widgets like bright colours, pop-up’s, automatic sounds, long animations etc. may scare off many potential customers (read more, 15 things people hate about your homepage). If possible, avoid unnecessary widgets. They may look cool for you, but for customers they seem exaggerated and distracting.
A good website offers fast and relevant information about the business and products/services offered. A website must fulfil its objectives whether they are making an extra sale, receiving a query, gathering e-mail subscribers etc.
Why order a website from WSI?
We make a website…
Watch the video about how the internet has changed the world:
See also: most recent websites
A professional web solution is an investment that will boost your business. WSI makes your business a website that brings measurable results. Ask the best web solution for your business now!
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