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Top 10 internet marketing trends of 2012 part 1
Internet marketing is a rapidly developing field bringing new trends every year. The year 2012 is half over and trends of the current year have appeared. Read more and find out new marketing tips for your company.
1. Professional webpage
The internet penetration in Estonia is 76% and 21% amongst 16-74 year old have bought something from the web, which is higher than the average European figure. Before making a phone call 91% of consumers visits the companies’ webpage, amongst 80% choose another company if they do not find the information required. You need to offer an informative and a user friendly webpage to your clients that can be used as marketing and sales channel.
Optimisation i.e. SEO is has become an important part of marketing strategy. Positioning on the first page of Google brings significant amount of new visitors and clients. Google paid advertising is rather useful for short campaigns and SEO is more cost-effective in longer perspective (read the comparison of Google AdWords and SEO). Organic search results are basically a free advertising way that requires more resources from you and it gives you valuable results. In Addition, SEO creates quality content which is user friendly and creates trust.
Social media is a widespread marketing strategy offering an interactive communication environment. These conditions are useful for developing SEO. The aim of social media optimisation i.e. SMO is to support SEO with social media activity. Your companies’ activities like content, amount of fans and shares, campaigns etc. are taken into account by search engines.
4. Social media
Social media is used by 66% of Estonian residents between the ages of 15 and 74 and 41% spend at least an hour a day on it (TNS Emor). The usage of social media is a growing trend not only in Facebook but also in other channels like Twitter, YouTube, LinkedIn, Google+, Pinterest etc. In the present moment most of the companies are actively presented on Facebook. It is only a matter of time when companies start to understand the benefits and specificity of other social media channels and integrating marketing strategy between them. In addition, the trend shows social media is becoming more personal offering direct communication with clients.
5. Mobile and tablets
Worldwide media tablet sales to the end users are forecast to a total of 118.9 million units in current year, 98% increase from 2011 sales of 60 million units, according to Gartner, Inc. Tablet sales in Estonia have fivefold forming 29% of laptops retail market. While the sales of tablets exceeded the sales of laptops in EMT during May. The sales of smartphones are also on a growing trend, forming 60% of total sales of mobile phones (e24). To follow the trend it is vital to redesign your homepage to a mobile web that offers better consumer experience. You should also adjust the page to mobile search as more and more queries are made by phone. In addition, smartphones and tablets offer new marketing abilities like mobile advertising and apps. EMarketer predicts that mobile ad spending in Western Europe will climb up over $1 billion in the current year, a 59.9% increase from 2011. Being presented in mobile you can win new potential customers whom your competitors haven’t reached yet.
First 5 trends out of 10 were listed. Follow the second part of this post that will be posted this Thursday. For so long, lets discuss about the trends that You have noticed during this year?
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