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The ABC of Internet Marketing: 3 steps to follow
Internet has become TOP1 marketing channel on sales volume in UK and USA and in Estonia it’s on the third position. Internet penetration In Estonia is about 76% and 21% amongst 16-74 year old have bought something from the web. David Phillips, online PR professor from England predicts that in 2015 internet sales capacity will make 22% of Estonian sales capacity. That should make company owners think more about how their webpages and marketing plan supports this trend. The ABC of internet marketing gives a brief overview of principles of internet marketing.
The principles of successful internet marketing strategy can be divided into 3 parts:
A - “Advanced Technologies for internet marketing”
That means the first important aspect is a good web page that should have a great design, be functional, user friendly and easy to find. There are numerous widgets like bright colours, pop-up’s, automatic sounds, long animations etc. that may scare off many potential customers. If possible, avoid unnecessary widgets. They may look cool for you, but for customers they seem exaggerated and distracting. A good web site offers fast and relevant information for the client.
B - “Building targeted traffic“
In other words your website needs visitors. SEO, AdWords, blogs, social media etc. are used to make the website visible and reachable for the target group. Optimizing is a long-term process. Thoroughly considered actions and constant activity will lead to great results. Optimization capabilities should be taken into consideration in the planning phase of the website.
C – „Conversion architecture”
That means achieving results. Each web page has its purpose whether it is getting a query, newsletter registration, data query, data sharing, or simply the sale of the product /service. While planning the web page it is wise to consider if the page supports the goal. The amount of clicks is no longer relevant, more important is what the benefits are for the company – how many clients? How many queries? How much money? In addition, following the web site traffic statistics will show the behaviours of customers on your web page. Changes can be implemented according to the result you receive.
The ABC of internet marketing is an easy and effective tool for the internet marketer. It is extremely important to follow all 3 steps - a good design or good content alone are of little use if it is not visible among millions of other web pages.
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