Search Engine Optimization - SEO

Search engine optimization is no longer important, it’s critical

SEO i.e. search engine optimization gives 75% of all visits via search results and 50% of the visits go to first 3 positions.

61% of all internet users search the web for product and service information. 90% never watch beyond the first page of Google.

The advantages of SEO

• Cost effective – Good SEO requires good content not tons of capital.
• Create good content – SEO requires good, fresh and relevant content.
• Credibility – Being represented in first positions of search results you gain credibility automatically. This is something that you cannot buy for money.
• User friendly – A well organised website will make finding information quick and easy, leaving the customer with a positive experience.
• Best position – Organic results are displayed on the left side of a page where 70% of internet users look.
• Long-term results – Achieving first page position on Google and staying there is quite easy if you continue with SEO.
• Statistics – The results of SEO are easily followed by Google Analytics.

Search engine optimization is a long-term process. The results are achieved with carefully thought-out activities. WSI devotes attention to optimizing each and every website:

• optimization the content of the website according to the keywords
• constant updating of the content with relevant information
• determining keyword-base meta data
• creating a network of associations between relevant websites

SEM i.e. search engine marketing

SEM is search engine marketing that includes two major search fields: organic SEO and sponsored results. Search engine optimization is often most effective if used together with paid advertising. One supports the other. AdWords is essential in the start-up period, for short campaigns and for keywords that are hard to reach the first SERP page. AdWords makes your page visible in spite of weak search results. SEO, on the other hand, is necessary for longer perspective creating value, good content and user friendly page. AdWords is of less importance if your webpage already ranks well in Google.

A well optimized website helps your business to be in visible position online. The golden rule is thou that a website must be optimized for humans not for search engines. No robot has ever bought anything from the web or sent an inquiry. However, humans do so. Practice quality SEO and you’ll notice how your business results improve.

Extra reading from our blog: SEO – what to do, what to avoid? and How to create SEO friendly webpage?

If your wish is to be number one on Google contact us now!

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