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QR code – make some excitement
QR code has become a popular marketing trick that connects traditional marketing with internet marketing. Well-designed and thought-out QR code can be used for advertising your products or services with unique and memorable way. While the main concern is the misuse of QR codes in Estonia.
What is a QR code?
QR is an abbreviation of Quick Response. This black-and-white ink mark enables creating extra benefits for products and services without the time and place limit.
QR code is gaining more importance in marketing campaigns for many companies and clients. QR code enables you to change your print advertising, billboards, brochures and other marketing materials into interactive channels that will catch more attention and be more memorable for customers.
The advantages of a QR code are simplicity and favourable price. The programs needed for composing the code are freely available on the internet. If a company does not have a mobile web page it can be made by their own forces or by professionals.
Where to use QR code?
The simplest way to use a QR code is to offer additional information about the product or service. For example, QR code placed on a package can lead to a product manual or some exciting recipes. Or maybe there is a video that shows the benefits of the product. Napkins and menus are also an interesting ways to use QR codes, for example to interact with chefs or to place an order.
QR codes can be placed in document forms, business cards and other print materials that will lead to your company’s homepage or social media account.
What people expect most from a QR code are special offers and discounts. For example, if you find a QR code in a drinking cup you receive a free drink or a billboard on the corner of a café that reveals the daily offers.
5 main mistakes
7 tips on how to manage a successful campaign:
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