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Internet marketing – trends and opportunities
The pre-story: The leading consultant of WSI Online Armin Tüll has teached internet marketing in TLÜ for last two years. One of the assumptions to pass the course was to write an essay about internet marketing. Some of the most interesting writings will be published in WSI blog. Here is the fourth of them. Author: Siim Juss, student of TLÜ
Internet marketing has a significant role in developing and marketing products and services nowadays. More and more people are connecting to web and technical borders go beyond our notion and dreams. The vast development creates new opportunities how to create new kind of marketing campaigns and how to interact with clients.
The cornerstone of internet marketing
The most important thing about internet marketing is to own some kind of a virtual environment where you can upload your data and information about the products/services you offer. It’s called a homepage. Your homepage should have a logical structure and the design should be easy to follow. The important factor is to keep the customer interested. Colour patterns, design, highlights, font and other factors are helpful in here. The golden rule is to keep the front page as clean as possible. It should be correct, simple and laconic but still synoptic. The navigation should be as easy as possible. A good homepage does not take a long time to load and the first seconds should record an image of your products or services.
Make yourself visible with marketing
Making a homepage and putting it into action may require a lot of money, time and effort. But what benefit has a webpage that cannot be found? This leads us to marketing which is the foundation of business success. Marketing is a wide concept which objective is to make your homepage visible for others using either traditional or internet marketing. Internet marketing includes banners, social media, adwords etc. You can also promote your website through search engines. It means when somebody searches a word or phrases that match your product or service then your homepage ranks in higher position in search results. Optimizing requires some technical knowledge about programming but is successfully done with simple measures.
Keep up the attention
In addition to the design and function of a homepage it must not be forgotten to update the information on the page. Add constantly new offers and information that keeps up the customer attention. It’s also a great opportunity to remember yourself to existing customers and keep them up to date with your offers. Newsletter is a great way to do so. Many large enterprises send out monthly (sometimes more or less often) newsletters. It usually includes information about discounts or new offerings.
In conclusion, it can be poined out that internet marketing is vastly going field that includes different strategies and new opportunities how to communicate with customers for better results. The basic structure of the internet and general knowledge about programming are helpful to communicate your great ideas for professional internet marketers.
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