Digital Media & Google AdWords
Digital media is the fastest and often the most effective means to reach the desired target group. A great advantage over traditional media is the means to measure accurate results and optimize campaigns accordingly. A lot of businesses have discovered that directing their media budget into digital channels completely covers their needs and desires, even bringing better results.
Our media managers are tasked to pick out the best channels and manage them in the way that suits your needs. We are a reliable media partner and can find the best means to use your media budget.
Why use digital media and search ads?
- Increase your sales – with digital media and Google AdWords, you can bring more traffic to your company’s website and landing page, and also increase conversions and sales. If visitors do not purchase anything right away, we can bring them back through retargeting. Regular advertising in digital channels ensures that you are constantly visible and easily found on the web.
- Growth in brand awareness – using banner advertisements in digital channels allows you to tell the story of your brand and better your reputation.
- Conducting campaigns – banner ads can reorganize your campaign on Google Display, Facebook and other social media channels. Increasing your digital media budget and additional campaigns during high season (e.g before winter holidays) help you maximize your profits. Advertisements will show up right after setting them up. Thanks to a very accurate targeting, it is possible to reach the target group with minimal CPM.
- Testing the market, product or service – for if you plan on entering a new market, launch a new product or service. We will create a landing page and bring in traffic through ads. Thus you get an overview if the product or service attracts attention, without commissioning a costly and time-consuming market research.
How to get best results in digital channels?
Several businesses have heard about and perhaps tested search advertisements in Google Adwords, Facebook banner ads or even created a video advertisement on YouTube. Often it has not led to the desired results. Why? Usually, the problem lies in insufficient production and nearly non-existent campaign management. Also, without the skills and knowledge required, the meters needed for measuring results accurately are often not set up, and the campaign is left without its optimization. How do we do it differently?
- We set up the goals you want to reach with digital media
- We pick the channels suitable for your strategy and create a budget for them
- We set up trackings and optimize for conversion, to measure results accurately
- We use technology that enables automatic contribution and effective management of even very large campaigns
- We conduct A/B tests for campaigns and landing pages
- We manage campaigns sensibly and regularly. For best results we are on the lookout for any issues that might emerge, we set up hypotheses and test to find the most effective means.
We plan and manage the following channels:
- Google search and banner ads (search, display, remarketing)
- Gmail Sponsored Promotions
- Youtube ads
- Facebook and other social media ads (display, remarketing, video)
- Bing search and banner ads (search, display)
- Other digital media (blogs, news outlets etc.)
We’ve managed hundreds of marketing budgets
Setting up a proper and profitable campaign and managing it requires an investment of not only time but also experience. The digital marketing field is a constant change, and lacking the required knowledge can lead to a loss of profits.
Our team has managed various digital media campaigns since 2008. The marketing budgets under our management are valued in millions. We create strategies that work for the benefit of your 24/7 and turn all digital media investments into profit. Leave your contact information below, let chat and discuss, how we can be useful to you.