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Authors

Armin Tüll
Managing partner
armin@wsionline.ee
Egert Tüll
Web developer
egert@wsionline.ee
Jaanika Kivilo
Marketing specialist
jaanika@wsionline.ee
Kristjan-Paul Raude
Managing partner
kristjan@wsionline.ee
WSI Online
Internet Marketing
info@wsionline.ee

Blog

10 undying SEO myths

SEO has made major changes during previous years that has turned several optimization techniques useless. New game rules have created a situation where newbies have difficulties to make difference what tactics work and what are a waste of time. To help you distinguish false from the truth we have chosen 10 undying SEO myths not to believe. 

19.02.2013 13:30

SEO 2013 – Google Author Rank

Google has consistently fought for more reliable search results and counts quality as a website evaluation metrics. The quality of a webpage is so long calculated with Page Rank which takes several factors into consideration when setting the website position. During the following year it is predicted that Author Rank will be calculated as a factor in Page Rank that will change substantially the practice of SEO we know so far.

22.01.2013 16:00

Google algorithm updates 2012 (part II)

In the beginning of the previous year Google announced that they expect to roll out over 500 search improvements in 2012. In our previous post we brought out the first 6 most important updates: Search + Your World, Google Panda updates, Ads Above The Fold, Venice, Parked domain bug and Google Penguin. Here are the following 5 most important updates.

10.01.2013 10:00

Google algorithm updates 2012 (part I)

In the beginning of the previous year Google announced that they expect to roll out over 500 search improvements in 2012. Google has made huge efforts to improve search results and previous year was quite significant for Google. Lots of improvements were made that had an effect on SEO and user experience.

08.01.2013 10:00

Why it’s important to rank on Google’s first page?

Every day billions of search queries are made. The most popular search engine in the world is Google: the market share of Google Search is 84,14%, Yahoo and Bing own accordingly 7,57% and 4,42%. It’s extremely important for businesses to be visible on Google and rank as high as possible as customers are easily lost for competitors.

21.12.2012 11:00

What to know before buying SEO service?

SEO is rather complicated service as SEO can be done with various methods, which some even risk with your site’s reputation. The field of SEO changes quickly and the solutions that worked few years ago are not effective anymore. To understand which service provider is reliable we give some insight into what an SEO company does and what to consider when buying SEO service.

11.12.2012 10:00

How social media affects SEO?

Social media is one of the most popular activities online. Facebook is the most visited webpage worldwide. YouTube and Twitter are also in top 15 most visited sites on the web. Social media is such an important medium that search engines have paid more attention to social results. Search engine king Google has added social results to its algorithms. Social media has never before been so important for SEO.

31.10.2012 11:00

Search engine marketing – what is SEM?

We have spoken a lot about the importance of optimization: be on Google’s first page or you don’t exist. You have 2 opportunities to get on the first page: paid advertising and optimization. Search engine marketing is an “umbrella” term that covers both topics.

02.10.2012 10:00

How to spot a black hat SEO company? (Part 2)

In our previous post we brought out 5 signs that help to spot black hat SEO service: promises that are too good, using prohibited SEO techniques, targeting the wrong keywords, link schemes and focus on metadata. Here are the following 5 signs.

27.09.2012 08:35

How to spot a black hat SEO company? (Part 1)

There are many SEO companies that offer SEO services with different quality and content. How to spot which company is trustworthy and which one is not? (Part 1)

25.09.2012 09:20

How to create SEO friendly webpage?

Creating a website always has a goal whether it’s extra sales, collecting newsletter subscribers, branding etc. In order to fulfil the objectives a website needs visitors. There are more than 600 million websites worldwide and every day new pages are created. It’s difficult to find something without search engines today. To stand out from the crowd and be visible for visitors your webpage needs SEO

18.09.2012 09:05

SEO hats and the dangers of dishonest optimization

Google algorithm updates like Panda and Penguin cause trouble for many companies using dishonest SEO methods. Google has announced that they will continue fighting for ethical SEO with numerous future updates. To get an idea whether Google updates may threaten your homepage we give an overview of different SEO methods.

28.08.2012 09:00

SEO lesson: how to choose keywords?

Keywords are of critical importance for optimizing a webpage. Well-chosen keywords make your website visible for search engines and chosen target group. Relevant and well-known keywords make a strong foundation for your website seo.

02.08.2012 10:00

AdWords vs SEO – what really works?

Google AdWords and SEO are essential factors for website visibility. Positioning on the first page of Google brings new visitors and clients. As much as 90% of users never watch beyond the first page of Google. This is why it is so important to be visible online.

10.07.2012 10:00

SEO – what to do, what to avoid?

Search engine optimisation i.e. SEO is a continuous process. Search engines like Google change their algorithms constantly. Google claims to change theirs over 400 times a year. Most recent updates from Google are Panda and Penguin that attract your attention to more quality search results. To be a quality source for Google it is essential to be up to date with Google’s “trends”.

28.06.2012 10:00