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The vast growth of social media has made huge changes how information is consumed – virtually and socially. The new generation has already used to consume social media as “traditional media”. Different studies show that social media is trusted more than traditional media channels. If social media served self-promotional channel at first then now the trend has moved towards daily information consumption channel.
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Mobile web is a website that is adjusted for smartphones and tablets. Mobile web is created to fit on smaller screen so it’s comfortable to navigate and scan pages. As mobile internet penetration grows, mobile websites become of greater importance as marketing channels for businesses. What businesses require mobile web? What a mobile web should look like and what mistakes to avoid?
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As internet marketing field changes a lot each year, it’s important to be up to date with the upcoming trends. In the middle of previous year we made an overview of the trends that had emerged in 2012. A new year has begun and based on trends from the previous year and WSI Online experience we can make some predictions what the year 2013 will bring in internet marketing.
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Every day billions of search queries are made. The most popular search engine in the world is Google: the market share of Google Search is 84,14%, Yahoo and Bing own accordingly 7,57% and 4,42%. It’s extremely important for businesses to be visible on Google and rank as high as possible as customers are easily lost for competitors.
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QR code has become a popular marketing trick that connects traditional marketing with internet marketing. Well-designed and thought-out QR code can be used for advertising your products or services with unique and memorable way. While the main concern is the misuse of QR codes in Estonia.
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