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On May 15-17^th Google developers’ conference I/O 2013 took place. On contrary to expectations, there were no new announcements about the new the Nexus 4 phone or the Nexus 7 tablet, or the new version of Android. Instead, the conference focused mainly on, well, as the name indicates, developers. Google introduced new developers’ tools to make better applications and Google main service developments.

When scanning the web you can notice a lot of websites that have a blog. Too often these blogs get little attention and they lack of conversion funnel. There are little content, rarely new updates and topics are keyword centric. Lots of blogs are more like article centres that have no CTA-s or other sales funnel elements. The question is, why to blog when the blog is not built to convert?

Responsive web design is a website that adjusts itself according to the screen size it’s being displayed on. Responsive web means that you don't have a separate mobile, tablet and PC versions of your site, just one main page that fits all screen sizes. This kind of solution is easy to read and navigate in all devices without a need to zoom in or out.  

In online environment consumers judge your credibility by your website. Design, usability and content are equally important. When design is more about first impression then content is what makes people to make decisions. A well written website copy tells a story, conveys a message, distinguish you from competitors and most of all makes visitors act.

Google Analytics is a free tool that offers in-depth analysis of your website and marketing channels. Google Analytics has numerous functions, filters etc. that make the program difficult to manage for newbies. Key metrics are important to follow but they don’t give the whole picture of your website effectiveness. Here are 7 tips how to make your website analysis more effective with Google Analytics.

Social media is a common marketing medium for businesses today. The big Facebook marketing boom started with massive spread of „like and share“ campaigns. Now there’s finally an understanding that those 10,000 fans that joined the fan page to win the prize are not potential buyers and are now just hanging there and maybe waiting for a new chance to get something for free.

The vast growth of social media has made huge changes how information is consumed – virtually and socially. The new generation has already used to consume social media as “traditional media”. Different studies show that social media is trusted more than traditional media channels. If social media served self-promotional channel at first then now the trend has moved towards daily information consumption channel. 

E-store is opened for 24/7 and ready to serve customers despite of their geographical location. An effective e-store needs more than just a website. You need to get into customers heads to get visitors. Internet marketing solutions like content marketing, SEO, Google paid advertising, social media, e-mail marketing and analytics will make your business accessible for target market.

Exceeding customers’ expectations is one of the most complicated tasks in business. The statistics show that only 3-5% of businesses can actually manage it. Exceeding customers’ expectations is one of the key indications when developing a loyal customer base. Studies show that 70% of online shoppers assess the credibility of a business based on their website. To meet customers’ expectations you must offer a professional web experience.

On March the 13^th Google announced it’s time for spring cleaning. Since 2011 Google has closed the total to 70 features or services. This time they send to retirement 8 services including Google Reader that has caused the most negative feedback. Google Reader was launched in 2005 and the service was created to make it easy for people to discover and keep tabs on their favourite websites.  

It’s remarkable how much you can control and affect the effectiveness of a newsletter. You have full control of whom you target the e-mail, what content you offer, how you communicate your message and how you blow the subscribers mind with your awesome offers. To figure out the best tactics you need to measure results. 

Internet marketing is no magic wand that miraculously brings new leads and sales. There are enough marketers who say: “internet marketing didn’t work for our business”. If you don’t want to be on the same boat with those who turn their back to internet marketing after first obstacle, here are 7 common internet marketing mistakes to pay attention to. As a bonus I’ll give you tips to leave these mistakes to the past.

Visitors are ruthless and give your website a valuation within first seconds. The first impression is critical and will decide how the visitor will act on your page. But this doesn’t mean a stylish website is all flashy, shiny and colourful, not at all. We are talking about user friendly websites that are gentle for eyes and easy to use. Here are 7 tips how to create a user friendly website.

Internet has become a self-evident resource for us that hold self-evident facts that we normally don’t think of. But have you ever wondered why hyperlinks are blue? Where does the word “spam” come from? How much information is stored on the internet and how much of it is consumed?

Looking for new opportunities to make your digital marketing more effective?  Join us on February 27^th for our free webinar that will reveal “7 Content Marketing Tips to Transform your Digital Marketing Efforts.” 

SEO has made major changes during previous years that has turned several optimization techniques useless. New game rules have created a situation where newbies have difficulties to make difference what tactics work and what are a waste of time. To help you distinguish false from the truth we have chosen 10 undying SEO myths not to believe. 

When speaking about e-mail marketing people get contrary feelings. Mainly they associate it with annoying spam. Others think its old-fashioned compared to new mediums like social media and mobile marketing. Probably the reason for this attitude has created by the regular e-mails that hit our mailbox every day. Too often, too boring, too selling and too irrelevant. No wonder e-mail marketing has lost its reputation.

Attending social media should not be a question for any business. The ones who are active in social media already get huge amount of traffic and leads via those channels. So the question is not whether to be on social media or not, but HOW to perform there. One thing is to be presented in Facebook, Twitter Google+ etc. but completely different thing is to create a strategy that brings profit.

Mobile web is a website that is adjusted for smartphones and tablets. Mobile web is created to fit on smaller screen so it’s comfortable to navigate and scan pages. As mobile internet penetration grows, mobile websites become of greater importance as marketing channels for businesses. What businesses require mobile web? What a mobile web should look like and what mistakes to avoid?

On 15th January Facebook announced new function that brings contextual search to a whole new level. Graph Search is a new social search in Facebook that the company has worked on for many years and that will change the current idea of Facebook as friends’ network only.

More than a billion users have joined Facebook amongst 500 000 are Estonians. FB is an important social media channel where people spend their free time. Whether you use Facebook for entertainment, communication or for business purpose it usually takes more time than planned. Luckily Facebook contains integrated keyboard shortcuts that enable to save time while navigating between pages and functions.

Google has consistently fought for more reliable search results and counts quality as a website evaluation metrics. The quality of a webpage is so long calculated with Page Rank which takes several factors into consideration when setting the website position. During the following year it is predicted that Author Rank will be calculated as a factor in Page Rank that will change substantially the practice of SEO we know so far.

As internet marketing field changes a lot each year, it’s important to be up to date with the upcoming trends. In the middle of previous year we made an overview of the trends that had emerged in 2012. A new year has begun and based on trends from the previous year and WSI Online experience we can make some predictions what the year 2013 will bring in internet marketing.

Internet marketing volumes have increased year by year and the sales capacity of digital marketing in Estonia has reached the third position. Although internet marketing grows rapidly much thanks to the advantages over traditional media channels, internet marketing is still quite vague area. 

In the beginning of the previous year Google announced that they expect to roll out over 500 search improvements in 2012. In our previous post we brought out the first 6 most important updates: Search + Your World, Google Panda updates, Ads Above The Fold, Venice, Parked domain bug and Google Penguin. Here are the following 5 most important updates.